Melbourne’s top-end buyers see value in nifty shades of grey
MELBOURNE’S homebuyers seem to have submitted to a dominant colour when it comes to homes seeking top dollar. Across the inner city, it’s all about shades of grey.
MELBOURNE homebuyers have submitted to a dominant colour when it comes to top dollar.
From Toorak to Carlton, it seems the priciest colour palettes in our inner-city property market are shades of grey.
Buyers advocate group Secret Agent have ogled their way through more than 2500 property pics to pin down the colours that cropped up most in homes with premium prices.
And the torturous process found five shades of grey that whipped buyers’ budgets to the top of the range.
Secret Agent founder Paul Osborne said the research had been fairly clear.
“When in doubt, go grey,” Mr Osborne said.
“It’s a classical colour and it means you can highlight with a dollop of colour.
“It doesn’t show up the dirt like white paint will. And it’s quite minimalist.”
The research averaged the Red-Green-Blue values of images used to advertise the homes, from apartments to luxury estates, and found the RGB value most commonly seen in properties sold for the highest prices.
Asked whether the colour preference might have been influenced by a well-known novel on the subject of shades of grey, Mr Osborne joked that “it could be”.
“I didn’t know what to expect, but I’m not really surprised,” he said.
“It’s almost like Richie Benaud with the white, the off white, and the bone.”
In Toorak, home to the city’s wealthy elite, a neutral grey came to the fore in homes with the biggest price tags.
The suburb’s grand residences maintain a fairly traditional aesthetic, which would have helped shape a darker overall colour tone in the suburb, the report concluded.
Many similar suburbs close to the CBD would likely have been shaped by a long-term trend maintaining the prevailing streetscapes.
“There’s a lot of terraces and a lot of period homes, and that certainly has an effect on conformity,” Mr Osborne said.
In St Kilda, buyers had a penchant for echo blue, a “light tone of greyish blue”, according to the report.
A prevalence of apartments, often with grey exteriors, and an abundance of blue skies around the towers would explain the result.
South Yarra was distinctly grey, plumping for mischka — a colour that is almost silver, but with a bluish undertone.
The report concluded that grey’s popularity in the area for exterior walls, as well as a lack of greenery, would have helped
Heather, a light grey with a “slight blue hue” to it, had Carlton buyers attention.
Richmond buyers paid a premium for pink swan, a misleading name that is actually a pinkish grey.
In Brunswick the green hue of sea mist was the winner.
In South Melbourne, only nine properties and 76 images were available for study during the three months of the research period, which was iInsufficient to reveal a premium colour.
For those looking to sell, the research might provide some hints of what buyers are looking for.
“It’s a good bit of insurance, it’s the middle of white or dark. No one is offended with grey.”
For those looking to buy, it’s another reminder to look through the veneer of professional photography and styling.
“I try not to let those things get in the way,” Mr Osborne said.
“I like a home presented in its worst condition.”
All of the properties were observed between December 1, 2017, and February 28, 2018.